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On buying the company Sir Roysten installs Gus Hedges to prevent any potentially damaging information being leaked out in news stories. Sir Roysten is a right-wing figure, supporting both Margaret Thatcher and John Major. However, when Major and the Conservative government begin to weaken from 1994, his support starts to shift, and with the Labour victory in 1997 Sir Roysten defects to Tony Blair. In private, it is known that Sir Roysten visits prostitutes, and that his wife, Lady Caroline, also has many affairs. He has a daughter, Octavia, who works for a brief time in the GlobeLink office, and a son, Roy Merchant Junior, who lives in fear of his father.